Introduction                                                           

Part 1: Understanding the Indian Mind

• What motivates Indian people most?                                  
  
• Negotiations in India                                                      
• Where Indians spend most of their life savings?                                               
  
• The culture of saving money                                     
• Where do Indians save money?                      

Part 2: Doing Business and Understanding Pitfalls

• Myth about 300 millions middle class consumers  
• Retail sector                                                             
• Dealing with PR agencies      
• Real estate       
• Education system 
• BPO’s industry  
• Banking services  
• Telecommunication services
• Legal system  
• How Indian companies stay competitive?  
• Can India sustain about 8% growth until 2020? 
• Potential pitfalls while doing business in India      
• Key facts about India                   
  
• Reference          
  
• Useful websites