Anchor Text

It is an HTML text that could link to another webpage in the same website or  another location on the same webpage or it could link to another website.

Anchor text gives the website user a clear idea about the content of the destination page.

Let’s have a look in the following example:

<ahref="http://www.subodhgupta.co.uk/">Subodh Gupta</a>

The anchor text in the above example is Subodh Gupta