Search Marketing Expo – SMX Advanced London

17 & 18 May, 2010
Grand Connaught Rooms, Covent Garden

One of our attendees, Matt Sawyer at Datadial, put together a great summary of the some of the best hints, tips, tools and strategies from the Nov. 2008 conference.

The Dutch Cowboys have put together a video round-up, complete with Jazz soundtrack.

See what you missed and join us this year for two days of:

    * Content: 2 days of sessions featuring the latest intelligence on cutting-edge SEO and PPC tactics and best practices from the brightest minds in search marketing
    * Keynotes: Thought provoking and inspirational presentations from luminaries in search marketing and technologies
    * Community: SMX does networking right, offering an unrivaled array of networking activities to ensure that you’ll get the most out of the SMX Advanced London experience.


Who Should Attend?

    * Advertising Budget Holders
    * In-house search marketers
    * Brand managers
    * Paid search advertising planners and buyers
    * Organic search optimization specialists
    * Web technology professionals

Discount code for getting 15% discount   SUBODH010

With this discount code you can receive 15% off a 1, 2 and/or Combo Pass for SMX London

For more information http://searchmarketingexpo.com/london/

SEO Training Course (One Day) in London

This one-day training course on search engine optimisation (SEO) covers strategies, tools and techniques needed to improve your natural search engine rankings.

Date: Sunday 31st October, 2009
Time: 9:30am -4.30pm
Venue: Hammersmith (2 min walk from Hammersmith tube station) London
Number of places:  COURSE Fully BOOKED for 31st oct if interested please reserve your seat for next course on 14th Nov
Cost: £125 per person, including cost of certification
Prior Knowledge: Reasonable understanding of computers

How to reserve: Contact at 07966275913

Benefits:

• You can build a SEO strategy for your site that increase the number of quality visitors to your website.
• To improve online conversions and ROI
• Understand the key attributes of SEO such as website structure, search term research, and link equity.
• Improve your website ranking in all the major search engines.

 

Who should attend:

• Graduates who want to take SEO as their career
• Anyone involved in online marketing
• Sales and marketing manager
• Advertising and web design practitioners

 

Cost of Investment:

The cost of a one day SEO training course is £100 per person.

Certificate: At the end of the course participants will also be awarded the SEO training, certificate of attendance.

 

SEO Course Outline

(a) Understanding SEO  (This section includes)                                                                                                                                                                           

• How search engines work
• How search engines rank sites
• Key characteristics of Google

 

(b) 7 steps for Search Engine Optimisation (This section includes)                                                                                                                                            

• How to decide keywords
• How to evaluate your competition
• Selecting keywords and phrases
• Adding titles and meta tags
• How to write optimised copy
• How to develop optimised coding
• How to create a search engine friendly site structure
• Link Building
• How link popularity works
• How to evaluate competitor sites
• How to get sites to link to yours
• What to avoid

(c) Recording and Measurement

• Monitoring your rankings

###

About Trainer Subodh Gupta:

Subodh Gupta is an SEO consultant and worked on prestigious websites such as Virgin, Gumtree, USwitch, etc. in the UK. Subodh Gupta is also the author of the book “Search Engine Optimisation Simplified” available at Amazon, Barnes and Nobles and Water stones, Borders, etc.

Prior to this, he worked as a guest professor to various MBA Schools and he has a Masters in Consultancy Management. More about Subodh Gupta at

http://www.subodhgupta.co.uk/pages/About-Us.html

 

Half Day SEO Course for Journalists in London - total £75,  11th October 2009

How often do you go beyond the first page of Google when reading on internet?

According to research less than 10 % people go beyond the first page while searching on the internet. So without understanding the principle of SEO your news copy may end up on page 3 or 4 and out of your reader's sight.  This half day practical course will introduce you the search engines optimisation (SEO) in the simplest way and can help you to push your news copy on the first page of Google.

Your satisfaction is guaranteed.

Course tutor: Subodh Gupta

Date: Sunday 11^th October, 2009
Time: 1:15 pm -5pm
Venue: Hammersmith (2 min walk from Hammersmith tube station) London

Number of places left: 5
Cost: £75 total                                                                                                                    Prior Knowledge: Absolute beginners are welcome                                                                How to reserve your seat: Please contact at 07966275913

Key learning outcomes include:

• What Journalist need to know about SEO?
• How Journalist can keep their stories on the first page of Google?
• 7 Steps for Search Engine Optimisation ?
• Writing for the web: principles and techniques;
• Search Engine Reputation Management

About Subodh Gupta

Subodh Gupta is an SEO consultant and author of the book “Search Engine Optimisation Simplified” available at Amazon, Barnes and Nobles and Water stones, Borders, etc. 

Prior to this, he worked as the guest professor to various MBA Schools in India and he has a Masters in Consultancy Management. More about Subodh Gupta at http://www.subodhgupta.co.uk/pages/About-Us.html

Make SEO & PPC Profitable for your Business is the first in a new series of seminars organised by B2B Marketing, in association with Mardev.


SEO & PPC are rapidly changing fields where keeping up with the pace can give you the edge. Most of the noise is from B2C, but this seminar will deliver B2B insight and unique case studies. At this seminar, you'll hear practical and technical experiencesfrom the experts on how to dramatically improve your search engine ranking and sales.

Date: Wednesday, 8 July 2009
Time: 14:00 to 17:15
Organiser: B2B Marketing
Format: Half-day seminar
Venue: Etc Venue, The Hatton, 51-53 Hatton Garden, London EC1N 8HN
Early bird offer price: £195+VAT (book before 12 June 09 and save 20 per cent - normal price £250+VAT)
Contact: Dominic Rooke-Allden, tel 020 7438 1379 or
Email:dominic.rookeallden@b2bm.biz 

Search Marketing Expo

- SMX London

18 & 19 May, 2009
New Connaught Rooms, Covent Garden

Chairman and CEO, OgilvyOne Worldwide to Keynote SMX London

Join us for a strategic view of how marketing is evolving - and the critical role search must play - from one of the world’s most influential marketing executives.

Brian Featherstonhaugh, Chairman and CEO, OgilvyOne Worldwide, brings a unique vantage point on how brands are built, how corporate cultures are created and what happens as the world goes digital.

Who Should Attend?

• Advertising Budget Holders
• In-house search marketers
• Brand managers
• Paid search advertising planners and buyers
• Organic search optimization specialists
• Web technology professionals

You can use the discount code : SUGUUK09  to get 15% discount off a 1-2 day or/and combo pass

For more information http://searchmarketingexpo.com/london/2009/agenda

Press Release: London,

Internet World on 28-30 April bucked business trends and defied the recession by delivering a 26% increase in visitor numbers and 80% re-bookings for the 2010 event.


These impressive figures reinforce Internet World’s position as the largest event in Europe for online business and digital marketing solutions, and the premiere exhibition date in the calendar for marketing, agency, digital, media and IT professionals. And what’s more, the stats clearly show that in the current climate, online is where business spend is being focused.

 “A great line up at Internet World 2009, really good variety of exhibitors and great networking. I’d definitely recommend it!”

Faith Evans, Head of Site, BT Business


“Really brilliant education sessions on offer at Internet World, and great best practice on display. I would recommend to peers and colleagues.”

Pippa Norris, Head of Digital Communications, British Army

 Response from the suppliers who exhibited at the show was overwhelming, with many claiming to have had their best show ever, and visitors queuing to get onto the stands.

“We’ve been exhibiting at Internet World for years, and we’ve already rebooked for 2010. We have found a really high quality of visitors and our investment in this show has more than been worth it. It’s the perfect audience for us!”

Jonathan Obadia, Managing Director, Serverstream

“There was a high calibre of visitors and we met a lot of influential people, which exceeded our expectations. As an event, Internet World is the most important one for us.”

Imran Pervez, Events Marketing Manager, Rackspace

The free education sessions were extremely popular, demonstrating a thirst for the latest thought-leadership and case-study success stories from big brands including National Express, Orange, seatwave.com, British Red Cross, MSN, Barclaycard, The Daily Mirror, Alzheimer’s Society and more. 15,000 seats were filled during the 3 day seminar programme which comprised 6 themed seminar theatres covering mobile, online advertising, search & affiliate marketing; ecommerce; web 2.0, social media, usability, design & build; email, mobile marketing & analytics; and enterprise 2.0 & content management. A further 7,000 attended the 20-strong Keynote Programme which included leading industry figures and online business pioneers from global brands including: Porsche, Mars Drinks, Disney, John Lewis, Barclays, HMV, The Guardian, Virgin, Ogilvy and many more. To accommodate demand, all sessions were filmed and will be available online to all attendees.



This year also saw the launch of a number of new features including: the Future of Social Media Pavilion, and the Innovation Pavilion, plus the return of the popular Mobile Experience, and a re-invigorated VIP Scheme and Club Lounge for the most senior-level delegates, sponsored by Weboptimiser.

The showfloor presented a diverse range of digital marketing, ecommerce, hosting and content management solutions from industry leading suppliers in the clearly marked zones: all the essential components for running an online business, migrating a business online or promoting a business online. A record 80% of stand space was rebooked for the 2010 event, with all key stand positions snapped up onsite, unquestionably confirming Internet World’s position as the leading event in Europe for online business and digital marketing solutions.

 “The generation of new leads was really excellent this year and we found a really high quality of visitors were attending. Internet World is the biggest and best show for this industry and we’ll be back next year.”

Jane Linton, Business Development Director, Imano

“This has been our third year at Internet World. The visitors here are armed with projects and we’ve had an excellent level of leads. Internet World is an integral part of our annual marketing strategy – on the whole a positive experience.”

Dominik Mills, MD, Auros

Internet World, together with its sister event TFM&A, which also achieved trend-bucking success in February 2009, has given renewed hope to the exhibition industry in these challenging times. The 2010 event takes place Tues 27 – Thurs 29 May at Earls Court 2.

* pending BPA Audit

SEO Book Just Released

“Simplified book on (SEO) Search Engine Optimization”

The objective of this book is to help you to improve the ranking of your website on all the major search engines like Google, Yahoo and MSN, so that you can increase your sales.

This book contains 7 step plan and effective tips to optimise your website.

You can learn how to create search engine friendly pages, choose effective keywords, what search engine likes and especially what it dislike so that you can avoid costly mistakes which can lead to a ban on a website.

If followed correctly and consistently, this book will help you to achieve an envious presence on most of the major  search engines. This book does not contain any magic trick rather practical and effective approach to get you there where you would love to be.

With consistent work you should start seeing results within 5 weeks time and can see significantly improvement  in your website ranking within 9 to 14 weeks time.

This is a small book which contains to the point information rather than tons of theory . The SEO concepts are explained using the help of practical examples so that one can understand easily.

This book is ideal for beginners in the area of search engine optimization, webmasters who are good at technical side but lack the crucial knowledge on SEO aspect, university professors, online marketers and entrepreneurs who want to understand Search Engine Optimization in the simplest possible way.

Books are available on Amazon / Barnes and Nobles / Borders / Waterstone

Doing Business in India and Understanding pitfalls

 

“The only book on understanding pitfalls while doing business in India”

This book focus in details on Indian real estate and retail market, BPO and IT industry, education system and examine some predictions on Indian economic growth by leading consulting organization.

This practical book will create awareness about business environment in India and certainly help you in avoiding the cost of expensive mistake.

This book is ideal for business leaders, managers or entrepreneurs from the West who are planning or already doing business in India.

 

ISBN 978-0-9556882-7-0

Page 156 / Soft Cover / £24.95

                                                                  

This book is available at the moment for direct order from us. You can get the delivery with in 48 hours of placing the order with us.

You can send us your query through our Contact Us page or alternatively you can call us at 07966275913.

Understanding Indian Culture & Bridging the Communication Gap

ISBN 9780955688256,Paperback/ 100pages/£14.95

This is a practical book about bridging the communication gap between India and the West and understanding Indian culture.

This book will help you to understand what motivates Indians, how they negotiate, where they spend most of their money, what the younger Indian generation wants, etc.

It is based on real life experiences and will help you to understand Indian psychology which will make you more effective while doing business with Indians.

All our books are available on Amazon.com / Amazon.co.uk / Barnes and Nobles / Borders / Waterstone