“The only book on understanding pitfalls while doing business in India”

This book focus in details on Indian real estate and retail market, BPO and IT industry, education system and examine overestimated predictions on Indian economic growth by leading consulting organizations.

This practical book will create awareness about business environment in India and certainly help you in avoiding the cost of expensive mistake.

This book will also help you to understand the Indian psychology, what motivates them, how they negotiate, where they spend most, where they save money, etc.

This book is ideal for business leaders, managers or entrepreneurs from the West who are planning or already doing business in India.

Content of the book Doing Business in India & Understanding Pitfalls

Introduction                                                           

Part 1: Understanding the Indian Mind

• What motivates Indian people most?                                  
  
• Negotiations in India                                                      
• Where Indians spend most of their life savings?                                               
  
• The culture of saving money                                     
• Where do Indians save money?                      

Part 2: Doing Business and Understanding Pitfalls

• Myth about 300 millions middle class consumers  
• Retail sector                                                             
• Dealing with PR agencies      
• Real estate       
• Education system 
• BPO’s industry  
• Banking services  
• Telecommunication services
• Legal system  
• How Indian companies stay competitive?  
• Can India sustain about 8% growth until 2020? 
• Potential pitfalls while doing business in India      
• Key facts about India                   
  
• Reference          
  
• Useful websites           

Doing Business in India and Understanding Pitfalls is available at Amazon.com, Amazon.co.uk, Barnes and Nobles, Borders, W H Smith.