Understanding Indian Culture & Bridging the Communication Gap

ISBN 9780955688256,Paperback/ 100pages/£14.95

This is a practical book about bridging the communication gap between India and the West and understanding Indian Business Culture.

People from different cultures behave differently, because of their different belief systems, socio - economic conditions, their customs, religion, surroundings, etc.

When you work in a team with people from different cultures, it is essential to develop a sound knowledge of their culture, their habits, how they communicate with each other, the management style they are accustomed to, how they value their time, what motivates them, etc in order to succeed.

This book will help you to understand what motivates Indians, how they negotiate, where they spend most of their money, what the younger Indian generation wants, etc.

Corporate executives of most MNC organizations who plan to enter Indian retail markets make their sales projections based on assumed middle class Indian population (i.e. 300 millions). This book is written focussing on that assumed middle class income group Indians, though the basic concept applies to other income groups as well.

This book is primarily for westerners who are interested in doing business with Indians or who are already in business partnership with them and wants to understand Indian Business Culture.

It is based on real life experiences and will help you to understand Indian psychology which will make you more effective while doing business with Indians.

The book Understanding Indian Culture and Bridging the communication Gap is available at Amazon.com, Amazon.co.uk, Barnes and Nobles, Borders, W H Smith.